Sunday, 29 January 2012

D.I.S.C.O.

/Vous n'ĂȘtes jamais seuls
/Vous savez ce qu'il faut faire
/Ne laissez pas tomber votre nation
//La disco a besoin de vous!


Wow, last night was amazing!


SUPERMAX PRESENTS: A HISTORY OF D.I.S.C.O.


I don't think I'll mention what some people were saying 'D.I.S.C.O.' means...


but seriously, what a party! This was the responsibility of Lisa Rosebud (Ringrose), the Stylist who got us 'dressing' experience at the Scottish Style Award's catwalk, (who I can only ever say wonderful things about!) and who also put me onto the Guest list. 


The night was packed to the very brim with these incredibly stylish and 'designer' people (even some Model's from the Style Award were there), the room was small with balloons covering every inch of the ceiling, red lights and signs saying 'X-Rated Disco'. (that sounds really explicit)


I'm basically writing about it now because of the experience, it was something completely different and I guess the atmosphere and life style can act an an inspiration to some (for example, DSquared's SS12 collection was inspired by party holidays and serious sunburning), even the artwork on the wall to the people there... I think this is the first ever time I've seen a person in real life wearing the Burberry Prorsum iconic studded leather jacket and other designers clothes in action!


I completely now understand the importance of creating an atmosphere or even an 'edge' [with clothing], and create a persona. Just being there showed a whole different world and bring everything into reality. I suppose it's all about picking your target customer and who they should be. The music they played was even quite iconic with some X-tra beat and vibe.


I feel I'm sort of rambling here, It's just very hard to put it into words and the world that I want to be part of, I've never experienced anything like this and thought I should document some sort of explanation for the influence I feel it's had on me. I guess this was my first 'taste' of the intensity of the somewhat Style world and helps me understand the character and aura clothes can create.

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